The first edition of We Sell Smoke will take place on 19 January 2010 at the office of Funky Projects in Bilbao. For this first event Julia Schaeper will attend as a special guest to talk about ‘Service design and health’, with the objective of looking into the innovation possibilities focused on people within the health environment.

Julia Schaeper is a service designer and Associate of the NHS Institute for Innovation and Improvement in the UK. Julia promotes and uses design methodologies in the field of health, focusing on improving patient’s care experiences.

Before working in the NHS Institute she worked as a service designer in Engine helping clients from the public and private sector to innovate the range of services they offer. She has worked on various service innovation projects for companies like Mercedes-Benz, Norwich Union, Orange, AA, Dott 07, East Lincolnshire Primary Care Trust, Bucks County Council and Kent County Council.

Amongst the attendees of this edition will be those in charge of public health in the Basque Country, chemists, specialists in human factors and service design, persons in charge of citizen participation, application developers and directives of mutual insurance company, with the overall intention of creating enriching synergies for the healthcare sector.

Agenda

• 15.30 to 16.00: informal welcome, introductions and coffee
• 16.00: short intro from Asier, Funky Projects CEO
• 16.05 to 16.45: Julia Schaeper presentation
• 16.50 to 17.55: group activities
• 17.55 to 18.20: sharing session (plenary)
• 18.20 to 18.30: conclusions of the day, closing words.

The designed activities are empathy exercises, using real stories and experiences to inpire a group discussion and a short idea generation session about service design. Each group will have a different starting point and subject focus, although there are of course obvious overlaps. We have prepared:

1- Primary care and health center -  patient experience
Inspiration: diary and experience journey from Alex´s (from Funky Projects) visit to her oftalmologist today. notes and photo from a short guerrilla research round from Iñigo in his local healthcare centre.

2 - Aging population - managing multiple conditions while staying independent and enjoying a good quality of life
Inspiration: photo diary from a best ager suffering from Herper Zoster. She is mostly assisted by his husband.

3 - Multiple medications - Adherence - Home care
Inspiration: 85 year old lady who recenly broke her hip and has seen her life quality seriously compromised. She receives assistance from her family and needs help t manage her multiple medications.

4 - Public perceptions about the Healthcare system. How does the Healthcare system want to communicate with the public?
Inspiration: We are doing a short, emotional and absolutely non representative survey (over facebbok, email, tweeter and direct questioning)about poeple´s general perception about their healthcare system: quality, openness, transparency, service spirit…

5 - chronical diseases, patient empowerement and social networks
Inspiration: we will interview a young diabetes patient (ideally a digital native) to get an impression about his/her life, how they manage to integrate therapy and healthy habits into their lives and how technology and networking can support them best.